Educating the Public on Evidence-based methods for improving inter-group civility.

The Science Behind Heineken’s “Worlds Apart” Ad

Clearly some members of Heineken’s ad agency have been reading the social science literature as evidenced by this recent ad (video below), which has been all over my social feed, as well as having been written about in Vox, The Huffington Post, Fast Company, The Today Show, The Guardian, and many other places.  The ad has 3 sets of partisans who disagree on the hot button issues of climate change, feminism, and perceptions of those who are trans-gender do 2 things that conform to our 2 main recommendations - they cooperate in building a bar and they build a relationship by asking and revealing personal things about themselves.  These exercises mirror well-established research paradigms from research on minimal groups, realistic conflict theory, contact effects, and the fast friends procedure, but I think the ad works because these paradigms build on what most of us already know – that if we get to know people personally first, politics are secondary to the relationship we have built, and that revealing things about ourselves and working together are great ways to build such a relationship.

Please do watch the below video and share with your friends.

- Ravi Iyer

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The Village Square Helps Liberals Understand that Conservatives are indeed Good People Too

One of the things that we do at Civil Politics is help organizations conduct program evaluations as part of an effort to understand how the academic research that is largely produced in university settings translates to the real world.   We recently studied an event put on by the Village Square on January 12th entitled Created Equal + Breathing Free, where the ostensibly liberal virtue of diversity was discussed alongside the ostensibly conservative issue of  allowing religious liberty.  The event mirrors ideas from academia that suggest that positive contact between groups can lead to better relationships, especially when the groups collaborate on shared goals (e.g. recognizing a concern that each side brings to the table).

To that end, we asked people who attended the event to agree or disagree with statements about the importance of diversity, the importance of religious liberty, and attitudes toward liberals and conservatives.  We asked the same questions before and after the event, to see if the event changed any attitudes and, as we have found before in such work, we found that people’s attitudes about issues are hard to change, but that people do end up liking people in the opposing group more after the event.  The below graph shows that attitudes toward all groups increased post-event, with the highest increases amongst those who came into the event with pro-liberal attitudes becoming significantly more likely to believe that “conservatives are good people” (see leftmost bar in the below graph).

villagesquare event graph Jan 20161

37 people ended up completing both before and after event surveys and there was one statistically significant finding – that people were more likely to agree with the statement “conservatives are good people” after the event, as compared to before the event (+ 7.35 on a 100 point scale, t-test t=2.392, p = .022).  This was driven almost entirely by the 22 people who started the event with more agreement to the idea that liberals are indeed good people, as compared to the idea that conservatives are good people (the increase was 10.8 points amongst this group), suggesting that the main effect of the event was to convince a generally liberal audience that conservatives are indeed good people too.

Note that the event didn’t change anyone’s mind as to the importance of the issues or make either group want to be friends with the other.  The event organizers predicted as much from their experience of the event.  But perhaps the simple belief that those who one disagrees with are indeed good sincere people is a step in the right direction for a single night’s work, and for that, we thank the Village Square and anyone who brings people together in their communities in the spirit of collaboration across groups.  In our experience, change often happens one relationship at a time.

- Ravi Iyer

ps.  If you’re interested in the Village Square’s take on these results, you can read more about their philosophy and their experience of the event here.

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Those who want a fight, like Trump and ISIS, do indeed benefit from each other.

During the recent Democratic debate, Hillary Clinton stated that Donald Trump has become a lead recruiter for ISIS.  I can’t speak to the accuracy of this claim, and much has been written from both sides elsewhere.   However, there should be very little doubt that those who benefit from conflict need the level of perceived competition to be ever greater, in order to justify their combative stance within their own group, implying that the extremes on both sides of any conflict do indeed have common goals.  That is true in social science laboratory experiments, natural experiments that occur in the world, analyses of history, in our everyday experiences and yes, it is true with regard to those who benefit from a perceived “clash of civilizations”, such as Donald Trump and ISIS.  Indeed, it would be shocking if it didn’t work that way for Trump and ISIS, as shocking as it would be if gravity worked in some places and not others, as these forces are fundamental parts of human nature.  We are naturally social animals who are exceedingly good at forming groups and competing with opposing groups.  The more competitive the situation gets, the more animosity arises and the more we gravitate toward the most combative amongst our group.

Need proof?  Here are five forms of evidence that suggest this is true.Scarborough,_North_Yorkshire_-_WWI_poster

1) Social Science – Thousands of studies have used the minimal group paradigm, whereby the mere fact of assigning a person to a group creates animosity and the more competitive the groups are, the more animosity ensues.  The reason the procedure is called “minimal” is that there is no actual reason why any person is put in any group, such that any reason for conflict is simply a result of random group assignment + competition, not any real difference between individuals.  During these manufactured competitions, group members are more likely to follow others who suggest attacking the other group.

2) The Natural Experiment of Sports – How do we know that the minimal group paradigm maps onto real world behavior?  Millions of people engage in animosity toward very similar others due to the arbitrary assignment of where they happen to live and what sports team they then follow.  Thousands of papers have been written to analyze this behavior (I’d recommend Among the Thugs most), but you don’t need academic analyses to know that rivalries lead to violence across sports and countries, as it happens regularly in the news.  Importantly, the only thing that often differentiates these groups is the level of competition between them;  the greater the competition, the more animosity, and the more opportunity for heroes to arise, who lead their side to victory.

3) History – How do dictators get their populace to follow them, despite their often ineffective leadership?  North Korea needs a perpetual sense of threat to justify the terrible conditions it imposes on it’s people.  Hitler, Stalin, Pol-Pot, and Putin, in modern times, maintain(ed) their hold on power not by providing a better life for their people, but by “protecting” them from a very dangerous world.  The more competition that exists with other countries, the better their hold on power, a phenomenon that has noted by political scientists in the US as well.

4) Everyday experience – A lot of social science and history simply confirms what we already know from our everyday experience.  When was the last time that you got into an argument with someone and one party willingly conceded their point of view?  The more heated the debate, the less you listen to others, and the fact that social scientists have found this to be true is almost beside the point.  Creating a more extreme atmosphere is a great way to shut down reasoned debate and compromise.

5) Trump & ISIS – I don’t doubt Trump’s sincere desire to defeat ISIS, but support for his candidacy has clearly increased as more terrible events occur in the world.  Indeed, a prime emphasis of his candidacy is competition with ISIS, China, Mexico, etc, and his proposed toughness in dealing with them.  He demonstrates this toughness by being ever more extreme.  Similarly, while systematic analyses of terrorist attitudes are sparse, groups like ISIS have often arisen in response to perceived invasions of Islamic territory such as in the Middle East or Afghanistan,  and a prime emphasis of ISIS’ propaganda is over-the-top shock videos designed to display toughness, in the face of these threats.

In the end, human beings will rally to a “tough leader” when under threat.  Intentional or not, those who demonstrate their toughness through their extreme rhetoric, often benefit from this threat, leading those on either extreme side of any moral division to be strangely aligned in terms of their incentives.  Trump & ISIS’ relationship is similar to the relationship between Democrats and Republicans who fundraise off of the extreme words of the opposing side or the Ohio State and Michigan athletic departments, who each earn millions from their rivalry or Hamas and the current conservative Israeli government, who both gain in popularity based on each others’ more extreme actions, or east coast and west coast rappers, whose rivalry led to millions in album sales.  Human beings love competition and often, those who promote the competition amongst us reap the rewards.  Unfortunately, some of these competitions have enduring consequences and there are times when those of us who would prefer to build bridges rather than walls need to get psychology working for us, rather than against us.

- Ravi Iyer

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New Research Supports Age Old Ideas for Civility

I recently attended the 2015 meeting for the Society of Personality and Social Psychology, which is the main gathering for academic social psychologists. Here, psychologists gather to share their latest and greatest new research. My goal was to find as much research as possible that may be of interest to our Civil Politics readers (e.g. research relating to bringing together groups across moral divisions in their community).

The meeting can be rather overwhelming as there are hundreds of panelists and thousands of posters competing for your attention, each of which may contain several novel research studies. One of my favorite sessions from this year was a panel entitled: “Finding Patterns in a Maze of Data” and emphasized that “Robust discoveries require the recognition of clear patterns that exist across a wide range of data. By finding these patterns, researchers can construct integrative theories that capture broad fundamental truths.” (full program here) While there may be thousands of potential findings to report, they are all often different takes on the same themes and it is in this convergence, across methods, samples, and research groups, that lends credence to any research discovery. At Civil Politics, we use this same method to gather evidence for our recommendations across existing research, new research, evidence and experience from practitioners, and patterns in the news, with convergence leading to greater confidence that improved interpersonal relationships and emphasizing cooperation over competition are indeed robust evidence-based recommendations. Accordingly, below are a number of new research findings that support and provide nuance as to our existing recommendations, as well as findings that suggest new potential recommendations.

Improving interpersonal relationships

The contact hypothesis, which posits that interpersonal contact under the right conditions can reduce intergroup tensions,  was developed 60 years ago, but research continues to this day.  For example, this poster by Kristin Davies of York College, showed how contact can extend to the online world, such that online interactions, especially high quality interactions, with members of outgroups was associated with positive feelings toward those groups.

2015-02-27 13.34.53

 

The above poster is correlational, so there are many explanations for the relationships found, but when put in context with all the other research on the contact effect, both at this conference and in the literature more broadly, the patterns are quite clear that positive contact can indeed improve inter-group relations.  Another poster from researchers at UCLA used an experimental paradigm and showed a similar effect using a different target group (gender-atypical or overweight individuals), with visual exposure to these groups reducing prejudice.

spsp_visual_exposure_intergroup

A related study led by Curtis Boykin at UC Berkeley, shows how surveys of people of different religious backgrounds indicates that the quality of interactions with people of other religions may a persons’ attitudes toward people of differing religions.

religious_extended_contact

This next poster led by Jonathan Cadieux and Alison Chasteen at the University of Toronto, sought to refine the mechanism whereby quality contact with older individuals led to less ageist attitudes, showing that measures of self-other overlap with older individuals helped explain this decrease.

spsp_contact_ageing

It’s worth noting that the above studies, all in-line with existing research, used varied samples (students vs workers on Amazon’s Mechanical Turk), methods (surveys vs. experiments), and target groups (by age, race, religion, and body type) and all came to similar conclusions.  It is this kind of convergence that gives us confidence in recommending improving cross-group relationships as a means toward bridging inter-group divisions.

How can we improve cross-group relationships?  Mere exposure is not enough and the above studies emphasize the quality of contact across groups, an idea that has been explored previously in the literature as well.  For example, the below poster, led by Sara Driskell and Mary Murphy at Indiana University, shows how uncomfortable/negative contact such as being forced to touch a stranger, can actually lead to worse inter-group attitudes.

spsp_interpersonal_touching_less_positivity

Similarly, this study from Kathleen Oltman at Yale, shows how even imagined negative contact with an individual of another race can lead to more negative attitudes toward the whole group.

spsp_one_bad_apple

The above study did not find that positive imagined contact had the opposite effect, as the effects from negative imagined experience were greater.  This has been found in previous literature, where negative experiences are more impactful than positive experiences, which is something that people bringing groups together should be aware of.  The below poster, let by Pirathat Techakesari of the University of Queensland, explores this asymmetry in more detail.  In an experience sampling study of attitudes of White vs. Asian Australians, they showed that negative experiences may be more impactful for majority groups, but that this asymmetry was not found for minority groups.

spsp_positive_negative_asymmetry

Clearly those seeking to bring groups together should avoid exacerbating differences through negative inter-group experiences.  Another potential negative effect that I may not have thought of was presented by Fabian Schellhaas and colleagues, as they expanded on previous research that showed that positive cross-group contact can undermine the desire for disadvantaged groups to mobilize to change the status quo by showing that this happens more when the individuals involved are perceived as typical members of their group.

positive_cross_group_contact

Finally, the below meta-analysis of extended contact effects, which involves a line of research that shows that seeing other people’s inter-group friendships can improve one’s own inter-group attitudes, further emphasizes the importance of relationship quality, as opposed to mere contact.

spsp_what_is_extended_contact

In summary, while no study is conclusive and all have flaws, including these, there is a great deal of convergent evidence from new research that confirms and expands upon what we already knew from previous research, specifically that positive experiences with members of other groups leads to better inter-group attitudes.

Fostering Cooperation over Competition

Our second main recommendation for improving cross-group divisions is to foster cooperation over competition.  A number of studies at this conference also confirmed and expanded upon previous work in this area.  Competition often arises from scarcity, threat, and the resulting competition for limited resources that can stave off these threats.  As such, consistent with previous research, reminders of one’s own mortality and the possibility of death are detrimental to inter-group relationships.  Here, Israeli soldiers who were reminded of their mortality showed decreased positive attitudes toward Israeli-Arabs.

mortality_salience_helping

More generally, a simulation using public goods dilemmas, led by Bobby Cheon of Nanyang Technological University, showed how threat can lead to an adaptive response where individuals favor their ingroups over others.

threat_reduces_cooperation

Similarly, the below study led by Amy Krosch at NYU, used psycho-physiological measurements to show that scarcity leads to greater lag in encoding other-race faces, suggesting that this may be a mechanism for the dehumanization that often precedes inter-group tension and violence.

scarcity_dehumanization

Threat and the competition for limited resources does not have to involve physical goods.  Many wars have been started in part due to collective humiliation and the below study led by Liesbeth Mann of the University of Amsterdam, also indicates that group based humiliation can lead to aggression, with the caveat that this may be more true for higher status individuals.

humiliation_leads_to_aggression

In contrast, in the absence of threat, seeing cooperation amongst those from an out-group actually may lead to a perception of opportunity rather than threat, as this study by Shiang-Yi Lin and Dominic Packer from Lehigh University showed.

cooperation_minimal_groups

Indeed, the lack of a competitive situation can often change the meaning of many things that would otherwise be perceived as threatening.  One interesting talk from the “Finding Patterns in a Maze of Data” symposium by Adam Galinsky at Columbia, showed how competition can lead the same forces that bind us (glue) to fan the flames of conflict (gasoline).  Specifically, intergroup contact, similarity, flattery, and perspective-taking can all actually lead to greater conflict in a competitive context, even as they bind people together in cooperative contexts.

glue_to_gasoline_competition

The above research naturally begs the question as to how we get more cooperation and less threat.  One method that is often used is to prime a collective goal or identity that can be shared across groups.  Consistent with this previous research, the below study led by Abraham Rutchick at Cal-State Northridge, suggests that greater perceptions of a super-ordinate identity (e.g. we are all Americans), leads to more bipartisan behavior.

ingroup_projection_superordinate

If threat increases competition, and therefore increases intergroup tensions, it stands to reason that situations that reduce threat will increase cooperation.  For example, the below study by Rodolfo Barragan of Stanford showed how increasing perceptions of the goodness of others may increase cross-group collaboration, perhaps by instilling a more global superordinate identity.

spsp_goodness_collaboration

At a more psychological level, the below study led by Mollie Price at the University of Missouri showed how mindfulness may reduce one’s anxiety and threat sensitivity, leading to improved inter-group attitudes.

mindfulness_reduces_intergroup_anxiety

Similarly, feelings of hope, which may be helped by perceptions of a world that is dynamic and changing, can also lead to an improved desire to cross group divisions, as this work led by Smadar Cohen-Chen of Northwestern shows.

perceptions_changing_world_hope_conflict

One way that competition ensues is when conflicts become moralized.  Here, differences are no longer matters of preference, but take on an existential quality, where the beliefs of another group threaten one’s identity.  In the below work we see work led by William Fraser at UT-Austin,  on how people who have are fused with ideological groups tend have extreme beliefs and behaviors that may exacerbate inter-group tensions.

spsp_fusion_ideology_extremity

In addition, this study led by Tamar Kreps at Stanford shows how people who moralize an issue may see the world through the lens of that issue, making it harder to bridge intergroup divisions.

spsp_issue_becomes_lens

As a result, when we have competitive situations between two morally conflicting groups, we see not just a difference of opinion, but a dehumanization of the other group.  In this study led by Joanna Sterling at NYU, we see this dehumanization measured in terms of less higher order cognition attributions to the other side.

spsp_less_high_order_cognition

This extremity, singular perspective, and reduced consideration as to the humanity of the out-group can lead to violence.  In the below picture, Matt Motyl, professor at University of Illinois and a board member of Civil Politics, is having work by Nate Carnes from UMass-Amherst explained to him.  The study shows specifically how moral motives can be associated with endorsement of intergroup violence.

matt_spsp_watch_morality_stimulates_violence

morality_promotes_violence_spsp

 

The above recap represents just a percentage of the research presented at SPSP 2015, given that multiple sessions occur at any time.  While each year, much new research is presented, a great deal of this research supports old ideas, just in new contexts.  For example, while past researchers may have studied race in the context of school integration, these researchers are studying body image in the context of online settings, yet the variables they use – specifically positive experiences with other groups – remain the same.  Similarly, the idea that tensions often arise between groups that compete with each other for scarce resources, whether they be a piece of land or jobs or a sports championship, is an old line of research.  However, new mechanisms that increase or reduce threat/competition are being explored as there are many avenues toward fostering cooperation between groups.  Hopefully this overview of some of the more pertinent new research can both confirm existing ideas that people trying to bring groups together already have and inform some new ideas as well.

- Ravi Iyer

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Our goal is to educate the public about social science research on improving inter-group relations across moral divides.